In keeping with the current global COVID19 crisis and the subsequent announcement of social distancing, Future Generali India Life Insurance Company Ltd was swift to respond to the call.
They developed a 360-degree digital delivery platform helping their agents all over India to carry out everyday business activities, without having to move out of their current locations.
The digital solution integrates all existing digital platforms used by agents at one place. Hence it simplifies the whole process making it smarter to work with.
Subhasish Acharya, Executive Vice President & Head – Proprietary Channels, Future Generali India Life Insurance Company, said, “The unprecedented global COVID 19 crisis caught businesses off guard and disrupted our routine. The new normal calls for businesses to adapt and adopt digital solutions at a faster pace.”
The FGILI is one of the few insurance players to work on a solution using agile methodology and was quick to go to the market.
“With our integrated online platform for distributors, we are better off now to adapt to the new normal,” Acharya said.
What are the digital tools made available to agents on the integrated platform?
In the life insurance industry, bringing in new policy holders is either a physical process or a mix of physical and digital process. The COVID19 disruption entirely disabled the physical process.
FGILI’s integrated digital platform takes the entire process online. From recruiting agents to identifying leads, to generating interest, to calling clients, to having online conference or video chats with customers, to finally issuing a policy document – all these activities can be done online at one place.
Connected Agent: One of the unique things FGILI did was to bring all their distributors and agents online by giving them ‘Connected Agent’, a personalized URL in the FGILI domain.
The platform enables them to connect with their customers and have a digital footprint. It empowers them with several tools to conduct everyday business with customers.
Distributors can manage email & SMS marketing initiatives, sync mobile phone contacts, and use them for marketing as well as track and analyse traffic on their personalised website.
The platform can be synced to latest devices while also having wearable compatibility.
Online Recruitment Tool (ORT): ORT is a real time state of the art digital tool that can recruit agents and distributers online.
This tool undertakes various functions like receiving initial interest from the prospect while giving them detailed information about FGILI as required to know.